Hello, Craig Marty here. I’m excited to share with you that the Customer Mountain book will be live and launching soon. It will be on Amazon at full price (because Amazon takes a big percentage of the sale price) but…
To win more customers you need to attract them. It’s simple: you can’t get them to give you money if you have not yet attracted their attention. Most business owners don’t separate these two things when thinking about marketing, getting…
Once you have decided who your mountain climbers are going to be, you need to go on a journey to find them. The benefit you have now is that you already know who they are – in fact, YOU have…
The most important and first thing you need to do is NOT build your mountain first. The most important part of this process is choosing who your mountain climbers are and who they are not.